How travel retail marketplace is defying distance and environmental cost of European luxury brands
European countries, led by France, Italy and Switzerland, emerged overwhelmingly as the main exporters of luxury goods : leather goods, watch, decorative objects, jewellery,
Countries’s supremacy is uncontested in this sector !
But what are the strengths and the DNA of Europe’s luxury houses compared to another non luxury exporters ?
An economic study detailed competition in product categories marketed by leading luxury brands : selling more products at higher prices to more distant destinations. On average, luxury houses sold a greater variety of products to a wider range of countries and to more distant destinations than did non-luxury exporters : 4850 kms versus 2000 kms !
In return, international maritime and air traffic led to disaster from the environmental point of view.
What if we offer a service which limits the negative impacts of luxury exporters ? What if we offer a service which sustains luxury exporters distance thanks to travels of frequent flyers in the world ?
To act on luxury house’s stated exports mission of being a collaborative economy and consumption, travel retail marketplace should become a more active partner of airports.
Positionnement de gamme et compétitivité :
les enseignements du secteur du luxe français - Lionel Fontagné - PSE-Ecole d’économie de Paris - Université Paris 1 Panthéon Sorbonne – Comité Colbert - Décembre 2013
International Duty Free (IDF) & Hi Duty Free have teamed up to allow passengers to spend Award Miles directly for duty free shopping
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